"Every new beginning brings new opportunities" with this note School of Management, RK University City campus had organized an 'University Bridge Program 2023' to welcome students of MBA, BBA, BBA(AM) and BCA for their new journey of college life from 26th June, 2023 to 15th July, 2023. The program mainly focused on inculcating information in different learning areas such as University Support Systems, Domain Skills, Life Skills and Soft Skills, ICT Tools, Mentoring sessions and Art of Living program. Approximately 300 students took the advantage of this program. During UBP, orientation sessions were conducted on 28th June, 2023 and 1st July 2023, whereby some of the eminent Industry Experts were called upon to give their valuable insights to our students. The orientation Event started with a very inspiring keynote welcome address by our honourable Executive Vice President Shri Denish Patel sir and Provost Dr. Amit Lathigara Sir on respective days. The event then followed with talks from prominent industry stalwarts such as Mr. Pranav Patel, Director of Shilpan Steelcast Pvt. Ltd., Mr. Shivraj Patel, Director of PBW Bearings Pvt. Ltd., Mr. Sanjay Gondaliya, CEO of Quantum Bot, Mr. Hitendrabhai Patel, Founder and business head of Global CNC Automation, Mr. Shaileshbhai Davara, Cofounder of Improvised Technologies Pvt Ltd, . Along with this industry experts our proud alumnus also shared their RKU memories and their journey with our students namely Mr. Yuvrajsinh Jadeja, Sr. Manager at of Kotak Mahindra Prime, Ms. Jalpa Radadiya, Senior Executive Hr, Rajoo Engineers Ltd, Mr. Vishal Vaghasiya, Import Export executive at Nebula Surgical Pvt. Ltd. The entire program was a huge success by the efforts and coordination of the entire RKU city campus team. The program was coordinated by Prof. Hemen Kalaria and Dr. Anand Joshi, Faculties of SOM, RKU City Campus under the support and guidance of Dr. Chintan Rajani (Deputy Director, RKU City Campus).