School of Management, RK University organized an Alumni Session of Mr. Maulik Trivedi- Sr. Team Manager, Mahindra Holidays and Resorts India Ltd for BBA students on 18th July 2022. The topic of the session was " Advertising and Promotion in the Tourism Industry". The speaker shared the ways of attracting new customers by advertising and promotion in the tourism industry. It was a really engaging session for students learning "Advertising and Promotion Management " as a subject in their BBA at SOM, RK University.