The School of Management at RK University (Main Campus) had organized an expert session on January 24, 2024, on the subject of "Influencer Marketing '' by Ms. Sakshi Sharma and Mr. Jay Talaviya, Founders of Clout Mediaa StartUp. A total of more than 150 MBA students have participated in this session. The expert discussed the concept and process of influencer marketing, how it actually works, and the advantages and disadvantages of influencer marketing. The session concluded with an interactive Q&A segment where participants had the opportunity to seek personalized advice from the expert. The experts also offered the internship opportunities to the students. The expert session was organized by Dr. Aarti Joshi.